Our Prices
1. The Core Customer
2. Restricted vs Unrestricted
3. Our Coatings
4. Price Lists
Made for and by opticians, designed to serve the customers that truly power your business.
These are the core customers.
For independent opticals, the patients who matter most are seeking outcomes, not brands. They want clear, comfortable vision, a product they can trust, and a price that makes sense.
Restricted vs Unrestricted
We love the familiar brands. We love helping you control your costs even more.
Every order behins with a simpple question: does this job require a trademarked product? If yes, we supply it as specified. If not, we can manufacture from our broader unrestricted portfolio.
This means giving your optical more flexibility over design sourcing and cost, without changing the standard of production.
The 4 Levels of Progressive Technology
Progressives have changed a lot since their inception more than 50 years ago. From uniform blanks to complex software making 100% bespoke designs, we sell lenses at every level and price point.
Core Progressive Lens Price List
Partnering for the perfect lens
The reality is that the optical floor and the way lenses are sold has changed. Labs have not.
Today, most optical staff have multiple roles in the practice. The overwhelming majority are not ABO certified, due to the cost in both time and money. Staff are often time-constrained, spread too thin, and separated from the financial side of selling glasses.
Meanwhile, choices in lenses and progressive design have only grown more complex. It is impractical for staff to somehow learn the pros and cons of every lens on offer, to say nothing of the often tedious customer experience doing so would require.
The result is exorbitant costs and lost sales, as staff often lean on a handful of expensive options to ensure patient satisfaction. For many opticals, simply buying progressive lenses for their customers is their single largest expense.
The Core Lab was designed to change that. Intuitive lens choices that make ordering the perfect lens easy for all levels of staff, at the lowest possible cost.
With Our lab was designed to be the most optician-friendly service out there. With every order, we ensure that
The Core Values
Guiding us at all times are our 3 stated company values.
1. Build a better future for local opticals everywhere.
We believe it matters if we allow for a future where only large corporations sell eyeglasses. Everything we do is about helping the small, stand tall.
2. Execution >> Growth
We will never dilute our service in order to grow. If we deliver a truly singular lab experience to our customers, word of mouth alone will lead to sustainable growth.
3. Results >> Marketing
We deliberately work to avoid the buzzwords and gimmicks. If it doesn't make your optical more competitive or more profitable, it is only noise. Simple, tangible improvements are all we do.